We just got back from Trek World, the 2014 Trek Bikes show, and brought the best of the show back with us for you to see exclusively at Summer Streets.
The all new Steel District is stunning. A great and responsive city bike, with classic steel frame, modern parts, 9-speed with disc brakes. It’s awesome, and the literal-same one displayed at Trek World just arrived here in Soho in time for Summer Streets.
The Speed Concept is Trek’s best-in-class triathlon bike. All of the design and engineering is amazing, especially with integrated hydration and equipment solutions to make the bike fully equipped for the race. A highlight that caught our eye throughout? The women’s colors. Lunar orange. Fast and as bold as it is race-worthy.
Plus, a new brand look! We always loved Trek’s thoughtful engineering, and this year they’ve really updated their presentation in their brand book. More grit, more passion, more extension onto the photography. We’ll have a few on display for you to see.
It was a significant privilege, and some fulfillment of a dream, to go out on the world class trails they’ve created out there, on the latest generation of the bikes these same trails inspired. Here are a few photos from our experiences.
See you Saturday for Trek and Summer Streets!
Alex and Emily
PS On Saturday only, get $25 toward your next purchase when you buy any Trek Bike!